Mercedes-Benz of Poole and tribeca’s partnership enters into its 5th year.
Joshua Simons, tribeca, comments: ‘We’re delighted to continue what has been a fruitful partnership between tribeca and Sandown Mercedes-Benz of Poole for a number of years. Our events team will curate a number of exciting concept events across the year, under the experiential Mercedes Rocks brand. The first event is in March, in collaboration with PRIVA, bringing the first full-scale brunch party to the area at Hilton’s Sky Bar. An official motoring partnership with Elite Living will continue, curating content and delivering exclusive offers to our ever-growing subscription list. 2016 saw a high volume of product sales across the range, and we intend to increase that volume this year, with the launch of a number of new Mercedes-Benz products.’
Laura Dolan, Group Marketing Manager, Sandown Mercedes-Benz, comments: ‘We’re delighted to have secured tribeca’s services for another year. Utilising both their lifestyle platform, Elite Living, as well as their owned media and local market knowledge, is a huge benefit. We’re also excited about the continued development of the Mercedes Rocks event brand, which is a great fit for us, and after 4 sell out events across the area in 2016, provides fantastic engagement for the brand. We’re excited about 2017!’.